How to Use Medium to Improve SEO and Drive Traffic

This guide will explain how to use Medium for SEO.

1. Understand Medium’s Domain Authority

Medium has a high domain authority (DA), meaning content published on the platform is more likely to rank well on search engines. Google trusts Medium’s domain, which increases your chances of appearing on the first page of search results. This makes it an excellent platform for publishing high-quality content that targets relevant keywords.

2. Optimize Your Medium Profile

Before publishing, optimize your Medium profile to make it SEO-friendly. Here’s how:

• Use a clear username and display name related to your niche.

• Add a compelling bio with relevant keywords.

• Include links to your website, social media, and other online assets.

• Use a professional profile picture to build credibility.

3. Conduct Keyword Research

Keyword research is essential for ranking on search engines. Use tools like Google Keyword Planner, Ahrefs, or Ubersuggest to find relevant keywords. Aim for:

• Low-competition, high-search-volume keywords
• Long-tail keywords for specific topics
• LSI (Latent Semantic Indexing) keywords to support your main topic

4. Write High-Quality, SEO-Optimized Articles

To improve your Medium SEO, follow these best practices when writing articles:

a. Use an Engaging Title with Keywords

Your title should be compelling and contain your primary keyword. For example:
How to Improve SEO
How to Use Medium for SEO: A Complete Guide

b. Optimize the URL and Meta Description

Medium automatically generates the article URL, but it’s editable before publishing. Keep it short and include the main keyword. The first few lines of your article serve as the meta description, so make sure they are engaging and keyword-rich.

c. Structure Content for Readability

• Use short paragraphs (2-3 sentences each).

• Add subheadings (H2, H3, H4) for better organization.

• Use bullet points and numbered lists where necessary.

• Include images, infographics, and videos to enhance readability.

d. Internal and External Linking

• Link to your relevant articles on Medium.

• Add external links to authoritative sources.

• Include backlinks to your website to drive referral traffic.

e. Add a Call-to-Action (CTA)

Encourage readers to take action, such as:

• Visiting your website

• Subscribing to a newsletter

• Following you on Medium

5. Use Medium’s Import Tool for Canonical Tags

If you republish blog content from your website, use Medium’s import tool. This tool automatically adds a canonical tag, telling Google the source of the content and preventing duplicate content issues. This ensures your website gets the SEO benefits while still leveraging Medium’s audience.

6. Leverage Medium’s Tags and Publications

• Use relevant Medium tags (up to 5) to categorise your content and improve discoverability.

• Contribute to Medium publications, which have established audiences and better ranking potential.

7. Engage with the Medium Community

SEO isn’t just about keywords—it also depends on engagement. To increase visibility:

• • Comment on popular articles to gain exposure.

  • Clap and highlight sections of other articles.

  • Follow and engage with influencers in your niche.

8. Share Your Medium Articles

Boost your article’s reach by sharing it across different platforms:

• Social media (Twitter, LinkedIn, Facebook)

• Email newsletters

• Forums and communities like Reddit and Quora

9. Track Your Performance

Monitor your article’s performance using Medium’s built-in stats and Google Analytics. Track:

• Views and reads

• Traffic sources

• Engagement metrics (claps, comments, shares)

Conclusion

Using Medium for SEO can significantly boost your online presence. By optimizing your profile, conducting keyword research, writing high-quality content, and engaging with the community, you can improve your search rankings and drive traffic to your website. Start publishing on Medium today to enhance your SEO strategy!